PROFESSIONAL EXPERIENCE

CONSULTANT

TIM REHARD CONSULTING [1/2019 – PRESENT]
Key Responsibilities

• Provide marketing and technology consulting for some of the largest live event festivals in the world.
• Manage technical and operational aspects of digital and onsite technologies. Consult on ticketing, digital ad properties and marketing initiatives including digital advertising, customer journeys, analytics and lead generation.
• Additionally, provide consulting and development administration for RFID, NFC platforms.
• Provide project management functions.

DIRECTOR OF PRODUCT STRATEGY

TICKETMASTER / TICKETWEB [10/2010 – 1/ 2019]
Key Responsibilities

• Experience with working in Agile/Scrum teams as Product Owner.
• Assess internal and client needs, identify opportunities and own the product roadmap for TicketWeb marketing platforms; Email marketing (SFMC), Hosted client websites, WordPress plugins/themes.
• Lead requirements gathering and documentation for TicketWeb marketing integrations; APIs, Mobile apps including NFC/RF/Bluetooth, GTM, Google and Facebook pixel data layer objects.
• Build cases for development using user stories, independent research and ROI as key factors.
• Source and develop strategies for integrations into TicketWeb e comm and marketing solutions.
• Manage a team of 3 internal staff and up to 10 contractors.
• Primary resource for Pixel/data layer data and act as an education resource for internal teams as well as clients on digital ad platforms.
• Consult on TicketWeb core e-comm platform and roadmap.
• Primary contact for 3 rd party integrations with TicketWeb
• Internal resource as a 25 year industry veteran to have a deep understanding of clients needs and wants, competitive landscape, product differentiators and competitive advantages.
• Maintain client marketing properties for over 100 clients that regularly achieves 20% growth YOY with ROI focused products.
• Experience in the following platforms; Google (Ads, Analytics, Tag Manager, Data Studio, Docs, Sheets, Presentation), Facebook Ads, Salesforce, Salesforce Marketing Cloud, Jira /Confluence, Trello, Slack, Office 365, WordPress, Cognos, Tableau.

PRODUCT MANAGER

TICKETLY (EVENTBRITE) [1/2009 – 10/2010]
Key Responsibilities

• Work with senior team to create the product vision and own roadmap for the e-comm platform.
• Assess internal and client needs, identify opportunities for the Ticketfly platform.
• Interview users to write user story based requirements that focus on functionality , productivity , security and stability
• UI/UEX expert and designer. Performed final QA, prepared documentation and deployment strategy.
• Was the voice of the e-comm platform for clients with Ticketfly senior team.

DIRECTOR EXTERNAL OPERATIONS

LIVE NATION ENTERTAINMENT [1/2008 – 1/2009]
Key Responsibilities

• As a team, convert a software platform completely written in German for operations in the UK into a North American based operation in English.
• The primary voice for the development efforts, own the operational product roadmap and advocate for the Live Nation call center and fulfillment team s with senior management.
• Primary requirements collector and writer for call center and fulfillment platforms by interviewing internal staff, clients and fans (customers).
• Part of the team that reviews and maintains PCI compliance
• Project Manage the development effort for the back-up e-comm ticketing system in the event that the primary system didn’t complete it’s 12 month integration effort.